“The Piro-produced series for Chipotle — which Hulu calls brand-authored content, ‘sits in between content for entertainment and advertising,’ said a Hulu executive. Still, he said, Hulu felt comfortable situating [the show] among its roster of comedies because the show primarily intends to entertain and has high production value along with recognized talent.”
OUr Story
Trust the advertising industry to turn a universal human language into just another buzzword. But here’s the truth: storytelling is the most powerful way to connect emotionally and inspire action.
Anyone can put together an argument. Facts and logic have their place, but people rarely act on reason alone. What moves them is a compelling story — one that weaves information seamlessly into emotion, and transforms data into meaning.
A great story:
Inspires energy and action.
Sticks in memory.
Spreads because it’s shareable.
Persuades because it feels human.
For brands, this is the ultimate influencer. A single powerful story can fuel marketing for years. That’s why the most impactful campaigns aren’t ads at all — they’re cultural moments.
At Piro, we know how to craft those moments. Our founders have created award-winning films, TV shows, and commercials, and we bring that same creative rigor to brands. The result? Entertainment and cultural impact that’s more effective — and more cost-efficient — than traditional advertising.
Our Founders
Piro principals Daniel Rosenberg and Timothy David Piper have created everything from Hollywood blockbusters, to indie breakouts to low budget Cannes Grand Prix-winning viral advertisements.
Tim Piper (credited as Timothy David for theatrical films - as no relation to “Piper Films”) is a writer and director behind some of the world’s most viral advertising, including AdAge’s “Campaign of the Century”: Unilever’s Dove Evolution and Dove Onslaught. Named one of the World’s Top 50 Creative Thinkers by Creativity Magazine and shortlisted for Time Magazine’s 100 Most Influential People in the World.
He co-wrote and directed Chipotle’s Farmed and Dangerous comedy series — Hulu’s most successful premiere at the time and a Cannes winner for both creativity and effectiveness and recently produced and directed the award-winning feature “Kangaroo Island” written by his wife Sally Gifford, and hailed by many as “the best Australian film in years.” After 100 days in theaters it was sold to Netflix Australia where it jumped to #2 and stayed there for 5 days (only behind the Matt Damon Netflix Premiere The Rip) making it one of the most successful independent films ever on the platform.
Daniel Rosenberg has produced and written major motion pictures and television. He was personally responsible for developing Inside Man from a two-sentence idea into a #1 Box Office hit and one of the highest-grossing films of the year. He has written pilots for FOX and ABC and developed for every major and many cable networks. He is an executive producer of Odd Mom Out (with Tim), which ran for three seasons and was featured in Time Magazine’s Top 15 best new shows on TV.
Daniel has 20 years of experience working at the highest levels of the entertainment industry and has the knowledge, relationships, and respect needed to make deals and decisions that are to a brand’s advantage.
Perhaps our philosophy is best delivered in this short film…