Ferrero Rocher – Celebration has Arrived
In the US market there was relatively low awareness of the Ferrero Rocher brand and product. We were briefed to find an interesting way demonstrate product credentials while also bringing to life the notion of "Celebration" – a core pillar of the Ferrero Rocher brand.
We developed a concept that took the the viewer on a chocolate journey finishing with a beautiful celebration. After flying through testing, we moved quickly to production, working with Ferrero’s chocolate experts to deliver a mouth-watering end product. We also developed and produced a print and digital campaign to complement and bolster the TVC.
From Ferrero’s global head of marketing: “The work is making waves in market and a real upsurge in brand equity. It’s doing everything we intended and more.” Following its success in the US, the film is now rolling out globally.