“CONNECTED CLIENT JOURNEY” - MORGAN STANLEY

Morgan Stanley wanted to show off their wealth management capabilities in a way that was both informative and entertaining. So we created an immersive experience event that used storytelling to explain the complex financial concepts and show how Morgan Stanley and its clients grow together.

We designed an event space with a dramatic centerpiece, green foliage and interactive video screens, where attendees could choose to follow one of four different characters who each showed how Morgan Stanley Advisors helped them with their wealth management needs.

The activation was so successful with press and industry attendees that it is now going on the road with plans to expand through 2023.