RoC Skincare

The Insight
70% of women say they feel younger than their actual age. What if their skin could reflect that?

With science on RoC’s side, we set out to prove it.

The Idea
Partnering with a board-certified dermatologist, we used VISIA imaging technology to track Eye Age, a clinical measure of how the eye area appears, including wrinkles, fine lines, and crow’s feet over an 8-week study. We followed 10 real women using RoC’s Retinol Correxion® Eye Cream, bringing the science to life through a docu-style campaign that revealed not just visible results, but the personal stories behind them.

The Work:

• Hero film (long documentary style)
• Short clips for Meta, YouTube, and TikTok
• Digital banners and tailored content
• Promotion by creators
• PR
• Landing page