RoC Skincare

We set out to make a beauty film that made people feel something. What we got was a 25% sales lift, double the engagement of industry norms, and a long-form video people actually watched to the end.

The Insight
70% of women say they feel younger than their actual age. What if their skin could reflect that?

With science on RoC’s side, we set out to prove it.

The Idea
Partnering with a board-certified dermatologist, we used VISIA imaging technology to track Eye Age, a clinical measure of how the eye area appears, including wrinkles, fine lines, and crow’s feet over an 8-week study. We followed 10 real women using RoC’s Retinol Correxion® Eye Cream, bringing the science to life through a docu-style campaign that revealed not just visible results, but the personal stories behind them.

The Results:

• +25% — Sales lift in just 8 weeks

• 9.7% — TikTok engagement rate (vs. 5.0% benchmark)

• 7.5% — Instagram ER (vs. 2.9% benchmark)

• 49% — YouTube View Completion Rate (placing it in the top 1-2% of long-form branded content on YouTube)

• +8% — Lift in purchase intent (Amazon STV)

• 3.5M — Earned media impressions

When you tell the truth beautifully, people not only watch—they buy.