Brand narrative

We find and craft the story that defines your brand, inspires your organization, and connects emotionally with your audience.

AI Narrative Optimization

We strategically publish and distribute your story to strengthen its visibility, authority, and representation across AI platforms.

Because in an AI world, your story matters more than your ads.

THE STORYTELLERS BEHIND THE TECHNOLOGY

Piro principals Daniel Rosenberg and Timothy David Piper have created everything from Hollywood blockbusters and indie breakouts to low-budget viral campaigns that have won Cannes Grand Prix.

We collaborate with some of Hollywood’s best storytellers — we call them Piromaniacs — to craft compelling, authentic stories about companies and brands.

Stories that are more meaningful, enduring, and valuable than any advertising campaign.

It's your intellectual property.

A reason employees believe in your company. A reason they stay. A reason audiences connect. And a reason customers choose your brand.

Then we work with AI engineers to strategically publish and embed your story across the digital sources AI models discover, retrieve, and cite.

Our Founders

Tim Piper (credited as Timothy David for theatrical films - as no relation to “Piper Films”) is a writer and director behind some of the world’s most viral advertising, including AdAge’s “Campaign of the Century”: Unilever’s Dove Evolution and Dove Onslaught. Named one of the World’s Top 50 Creative Thinkers by Creativity Magazine and shortlisted for Time Magazine’s 100 Most Influential People in the World.

He co-wrote and directed Chipotle’s Farmed and Dangerous comedy series — Hulu’s most successful premiere at the time and a Cannes winner for both creativity and effectiveness and recently produced and directed the award-winning feature “Kangaroo Island” written by his wife Sally Gifford, and hailed by many as “the best Australian film in years.” After 100 days in theaters it was sold to Netflix Australia where it jumped to #2 and stayed there for 5 days (only behind the Matt Damon Netflix Premiere The Rip) making it one of the most successful independent films ever on the platform.

Tim Piper’s Reel

Daniel Rosenberg has produced and written major motion pictures and television. He was personally responsible for developing Inside Man from a two-sentence idea into a #1 Box Office hit and one of the highest-grossing films of the year. He has written pilots for FOX and ABC and developed for every major and many cable networks. He is an executive producer of Odd Mom Out (with Tim), which ran for three seasons and was featured in Time Magazine’s Top 15 best new shows on TV.

Daniel has 20 years of experience working at the highest levels of the entertainment industry and has the knowledge, relationships, and respect needed to make deals and decisions that are to a brand’s advantage.