Having struggled for some time to get a TVC through testing, Ferrero engaged Piro to develop concepts around the theme of celebration.
We developed a concept that took the the viewer on a chocolate journey finishing with a beautiful celebration. After flying through testing, we moved quickly to production, working with Ferrero’s chocolate experts to deliver a mouth-watering end product. We also developed and produced a print and digital campaign to complement and bolster the TVC.
From Ferrero’s global head of marketing: “The work is making waves in market and a real upsurge in brand equity. It’s doing everything we intended and more.” Following its success in the US, the film is now rolling out globally.