Piro places a primary emphasis on effectiveness. This focus leads not only to rewarding client relationships but also creative awards, PR and earned media. While Estee Lauder tells us that our videos are their most successful (attributing our videos to their lipstick going from #5 to #2 in the Chinese market), it's the Chipotle "Farmed and Dangerous" case study that best represents what we offer. Far less expensive than traditional advertising, this project reached scale, was extremely engaging and very persuasive. Earning massive PR and social reach, it's one of the few branded entertainment examples to ever be shortlisted for the Cannes Effectiveness Awards. Not only did other advertisers buy media against the show because of its positive messaging, but the show was sold internationally. Meaning a network paid Chipotle to distribute their advertising, as opposed to the other way around.
The Participant Index Inaugural Research Results June 2014 "Farmed and Dangerous" Click Here
Best of Branded Content Marketing 2015 "Farmed and Dangerous" Case Study Click Here
Video case study below: