Post Shredded Wheat's "The Palace of Light” was conceived, co-written and directed by Piro's Tim Piper. It is a short film (accepted into numerous festivals), web series, TV commercial and print campaign, all working together to create a story. A great example of how Piro can find an entertaining premise for any brand...even those with absolutely nothing new to say.
Honors: This campaign put an invisible brand back on the map - shortly after the campaign hit the airwaves the webisodes received hundreds of thousands of unpaid views with overwhelming popularity and perfect demographic traction. Plus, Men’s Health magazine named it the No. 1 health cereal based on the premise of the campaign. Industry honours include Cannes Titanium / 360 Bronze Lion, FAB (Food and Beverage) Creative Excellence, Webby, NY Addy Best in Show, and an Ad Age top 10.