The campaign sets out to celebrate curiosity and recognize the impact it has on shaping our lives, and the world around us. This is a reflection of Baby Einstein’s belief that curiosity is one of the most important attributes for people to hold throughout their lives.
Curiosity is a force that shapes our world, but it isn’t something most people stop and appreciate. With ‘Where Would We Be?’ we really wanted to make people consider the role it’s played not just in our day-to-day, but throughout humanity. With ‘Power of Curiosity’, 'Of The Ocean' and 'Engineer', we wanted to make that more personal, creating emotionally resonant films that conveyed the power of curiosity. Telling that story backwards, from the culmination through to infancy, was a great way of showing the importance of instilling curiosity early on.