Becel, "Broken Escalator"

Written and directed by Tim Piper
About: A 15 second retail ad to promote a “heart health” giveaway for Unilever’s Becel margarine was extended for the web and is still going viral today.
Success/Honours: The 15 second ad was so successful it was retired after only two weeks, having sold off the shelf. Several industry awards including a Unilever Silver, Shark Award and Clio.