Becel, "Broken Escalator"

Piro’s Tim Piper wrote and directed a 15 second retail ad to promote a “heart health” giveaway for Unilever’s Becel margarine. The ad was so successful that it was retired after only two weeks, having sold off the shelf. It received several industry awards including a Unilever Silver, Shark Award and Clio. It was extended for the web and is still going viral today.