The Dove Films
One of the first truly viral advertisements ever, Dove “Evolution” was written and directed by Piro’s Tim Piper. As were its two companion pieces, including the critically lauded “Onslaught”.
These works have been recognized as some of the most influential advertising ever.
Evolution won two Cannes Grand Prixs amongst several other industry best of shows and even a best of the decade. It was featured on the news globally and would be discussed for years. Onslaught also made global headlines, reached several organic YouTube viral honors, and was a Time Magazine top 5 ad of the year, despite never going to air.
One year after the success of Tim’s Dove Evolution Unilever commissioned this web film to further promote the Dove Self-Esteem Fund. And lightening struck twice. A day after launch it became one of the most “watched, viewed, commented on, liked” video on Youtube for the day, week and month - from an anonmous YouTube posting - without a cent spent on media promotion. A Time Magazine top 5 of the year amongst numerous industry accolades.
A change from the hard hitting style of Dove’s other films, this romantic story was an interactive video where you could replace the word “Amy “ with just about any other name and send it to a girl you love. A communication Arts winner, the film (“Amy” version) took on a life of its own and is still going viral today.