The Dove films were written and directed by Piro's Tim Piper and all three went viral with no media spend. Why create films when there’s no media money to promote them? The best way to convey emotion is through film. As long as the films were strong conceptually and executionally, they would be passed on.
Honors: Evolution won two Cannes Grand Prixs amongst several other industry best of shows and even a best of the decade. It was featured on the news globally and would be discussed for years. Onslaught also made global headlines, reached several organic YouTube viral honors, and was a Time Magazine top 5 ad of the year, despite never going to air. (Lightening can strike twice.)