One of the first truly viral advertisements ever, Dove “Evolution” was written and directed by Piro’s Tim Piper. As were its two companion pieces, including the critically lauded “Onslaught”.
These works have been recognized as some of the most influential advertising ever.
Evolution won two Cannes Grand Prixs amongst several other industry best of shows and even a best of the decade. It was featured on the news globally and would be discussed for years. Onslaught also made global headlines, reached several organic YouTube viral honors, and was a Time Magazine top 5 ad of the year, despite never going to air.