Estee Lauder – Wild Love

Since 2014, Piro has written, produced and directed over 20 short films featuring Kendall Jenner, helping Estée Lauder connect with younger audiences. The films are consistently Estée Lauder’s best performing work. See a selection below, including “Wild Love,” our film featuring Kendall and singer Elle King.

Brief:

Estée Lauder wanted an engaging way to launch their latest lipstick launch.

Solution:

We collaborated with producer/songwriter Chris Braide (Sia, Beyonce), to compose a song for Elle King that used the product as a jumping off point. We then produced a short film with humor, conflict, and resolution, incorporating the lipstick in a natural but pivotal role.

Results:

The film has amassed over a million views (with little to no US media spend), with near universally positive engagement.

“A stylish, comedic masterpiece.” Huffington Post