In a world of infinite choice, we believe the power of a story is stronger than ever. If someone doesn’t want to listen, shouting at them won’t help. On the other hand, if you’ve got something they want to hear, a simple sentiment will hold their attention.
So what’s stopping brands from telling stories?
We formed Piro with the belief that branded entertainment can and should be as engaging as mainstream entertainment. And that brands deserve better value for their entertainment investments than the market is currently offering.
Piro principals Daniel Rosenberg and Tim Piper have created everything from Hollywood blockbusters to low budget Cannes Grand Prix winning viral advertisements.
As a writer and director, Tim Piper has been responsible for some of the most viral advertising ever, including the highly influential Dove “Evolution” and “Onslaught” films. He has been listed as one of the World’s Top 50 Creative Thinkers by Creativity Magazine, and made the shortlist for Time Magazine’s Top 100 Most Influential People in the World.
Daniel Rosenberg has produced and written major motion pictures and television. He was personally responsible for developing Inside Man from a two sentence idea into one of the highest grossing films of its year. He has written pilots for FOX and ABC and developed for every major and many cable networks. He is an executive producer of Odd Mom Out (with Tim), currently in its third season.